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Description: Carry out face-to-face and telephone interviewing to market leaders, key decision makers, user or consumers of products or services under studied within the industries and segments of interest. As well as carry out of internet surveys, focus group and CATI using the services of companies that have the appropriate technology, like ASCII coding.  

For example: Interviewing current clients on the services provided by competitors in a given market segment; telephoning key employees of companies under scrutiny to obtained insight information on who is in charge of purchasing a product or service; face-to-face interviewing to establish the market share of a group of companies; and so forth.  

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All information provided by the client and obtained during the project will be strictly confidential and will abide by a Non-disclosure Agreement. 

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The following main activities are carried out: 

--Assessment and definition of the techniques and objectives to be used in the research. 

--Setting up of the research scenario, use of ASCII coding and possible contingencies.  

--Implementation, carry out and analysis of the recollection activities. 

--Analysis of the data obtained and writing up of recommendations (if it is solicited) 

-- Preparation and presentation of Final Report in English. 

--Feedback on the project?s success and further actions and counseling. 

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Minimum one working day (9 hours).